Joyce Katzeff

Joyce Katzeff has always had an eye for beautiful jewelry. She loved to shop for diamonds and, as a young child, would accompany her mother on jewelry shopping trips, absorbing the knowledge of the industry and appreciation for pretty things. More than 35 years ago, she started Joyce’s Jewelry, on a much smaller scale than what the business is today, traveling the area selling fine jewelry on an individual basis to family and friends.

She opened a showroom in 1983 with two goals – always provide high quality products at the best price and make the buying experience comfortable and relaxing. The current location in Uniontown, Pa., boasting more than 7,000 square feet of beautifully appointed retail space, opened in 2009. Here, Joyce continues to work alongside her husband, David, son, Brandon, and the rest of the Joyce’s family.


Brandon Katzeff

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